LUNE: Holistic PCOS Tracking App

The Problem

PCOS stands for polycystic ovarian syndrome. This is a hormonal imbalance found in 1 in 10 women, with the main symptom being irregular menstrual cycles. The average cycle for women is 28 days, but for users with PCOS tracking their next period is rather unpredictable.

The majority of menstrual tracking apps are built with the “normal” cycle in mind, therefore excluding those with PCOS from the conversation – making it much harder for them to understand their own body.

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PROBLEM #1

MASS MISINFORMATION

There’s no cure for PCOS and many users from my interviews have expressed frustrations with doctors not knowing much about their condition either. Users needed information relevant to their body, ways to minimise and manage symptoms.

SOLUTION #1

RESOURCES + PERSONALISED INFO

After tracking, LUNE synthesises user input into personalised insight, pattern highlights, actionable tips and recommended resources based off their symptoms.

LUNE also offers a wide range of resources where users can learn more about PCOS in order to understand what’s going on with their body.

PROBLEM #2

THE BURDEN OF TRACKING

Many users expressed their dislike for tracking apps as it felt like a daily task.

SOLUTION #2

AUTONOMY & CONTROL

To minimise the burden of tracking, LUNE’s tracking system allows users to choose what they actually want to track – eliminating friction and information overload.

PROBLEM #3

ISOLATION + EMOTIONAL SUPPORT

PCOS is often regarded as an invisible syndrome, 28% of people diagnosed with PCOS are also diagnosed with anxiety, additionally 11-25% of people are diagnosed with depression.

Users also express feelings of loneliness and frustration as they often don’t have many peers that can relate to their experiences.

SOLUTION #3

COMMUNITY

LUNE’s community feature is a safe space, with forums for users, for everyone to share their experience with PCOS at any stage. Here users can learn from each other, share success stories, ask questions and motivate one another to keep going in their PCOS journey.

“All these articles say diets for PCOS should prioritise carbs over protein – but I’m asian. i can’t live without rice.” A user said, this brought to attention how centralised women’s health and menstrual healthcare is in Western medicine.

Community serve as a platform for all forms of knowledge to coexist for our wellbeing.

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PROCESS

RESEARCH, IDEATION & REITERATION

I conducted a series of surveys and interviews to fully understand my demographic. My user group consisted of those with PCOS or irregular periods, with experience in tracking their symptoms.

From here I was able to underline user needs.

To ensure I wasn’t designing based off assumption, LUNE was built with the help of our user group. User testing and co-creation helped shape the foundations and functionalities behind LUNE.



Users card sorted a series of onboarding questions, with the option to add or remove questions, in a manner that felt most intuitive to them. This helped tailor LUNE’s onboarding experience to be specifically catered to users with PCOS.

Concept and preference testing helped finalise a visual design system for LUNE. Users identified which colours felt more welcoming and what would be functional for a PCOS specific tracking app. This helped shape the final design for LUNE’s homepage.

TAKEAWAYS AND KEY LEARNINGS