Film

NOT TOO LATE – SPEC COMMERCIAL

SON VU (SAMMY)

TAG LINE

Lost in the Noise. Found in the Silence

COMMUNICATION OBJECTIVE

Giving up seems to be easier than keep trying to finish the work before deadline. But, why giving up when you can just take a break and escape reality for a sec. Don’t give up yet, it’s not too late to try on a Sony

DIRECTOR STATEMENT

Not Too Late comes from a very simple but familiar place: the feeling of pushing yourself alone at night when your mind is already exhausted, but you keep going anyway. I wanted to explore that quiet tipping point where ambition starts to blur into burnout, and where silence can feel heavier than noise.

With my background in cinematography, I approached this film with a strong focus on how light, framing, and sound design can externalize internal states. The camera stays close and restrained, observing rather than explaining, while sound becomes an emotional driver sometimes overwhelming, sometimes absent.

At its core, Not Too Late is not about productivity or failure, but about recognition the moment you realize you’re allowed to stop before you disappear into your own expectations.

TECHNICAL SPECIFICATION

Project Title: NOT TOO LATE

Director/ Producer: Son Vu (Sammy)

Genre: Commercial

Run Time: 60 seconds

Production Year: 2026

Aspect Ratio: 4:3

Resolution: 3654 x 2664

Frame Rate: 23.97 fps

Colour Encoding: Rec. 709

Theatrical Mix: Leveled to -24 LUFS 24 bit 48KHz . WAV PCM in 7.1 SMPTE

Online Mix: Leveled to -14 LUFS. 24bit, 48 KHz . WAV PCM in 2.0 LoRo

CREDIT

Director: SON VU

Lead Producer: SAMMY VU

1^st AD/ Co-Producer: THOMAS FARSTAD

Director of Photography: HARRY DINH

Production Designer: SAO KHUE

Set Dresser: HAYDEN LIM

Costume Designer: NORA ZHENG

Gaffer: FRANEK LEBOWKI

1^st Assistant Camera: TALON WOOD

Post Sound Mixer: GUSTAVO DIAS

Behind the Scene: NORA ZHENG, THOMAS FARSTAD

Special Thanks: GIGI LUI, ALLISION HRABLUIK, VALERIE CHEN, KIM TRAN, JACKSON ZHAO, JIMMY MAI

BEHIND THE SCENE

SON VU (SAMMY)

Son Vu (Sammy) is a Vancouver-based filmmaker and commercial film professional with experience across cinematography, lighting, and production. Having worked on commercial sets in Vietnam and Canada, he has developed a strong visual foundation rooted in cinematic lighting, camera movement, and emotionally driven storytelling tailored for branded and commercial content.
With a background spanning narrative shorts, music videos, and commercial productions, Son has worked in multiple departments including cinematography, camera, grip and lighting on projects such as The Decision (CRAZY 8s 2026), and R.L. Stine’s Pumpkinhead (MOW). His producing credits include The Summer I Found Myself, which received 1st Place in the MAMM Vertical category, as well as Associate Producer on Red Light Rebel as part of the 2025 Crazy8s program.
As a filmmaker, Son also co-directed an award-winning short film featured at the Vancouver Poet Film Festival. While his roots are in narrative filmmaking, his primary focus is now centered on commercial directing, cinematography, and creating visually striking campaigns that blend cinematic storytelling with strong brand identity.
Known for being highly collaborative and visually detail-oriented, Son brings a hands-on understanding of both the creative and technical sides of production, with a growing focus on commercial advertising, branded films, and high-concept visual storytelling.

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